Women have told us that they feel that the media and advertising need to do a better job of representing realistic images of women over 50.
In response, Dove searched for a beautiful mature woman to be the Australasian face of Dove pro.age, to feature in the advertising campaign in Australia and NZ and share the worldwide focus with other real pro.age women cast globally.
Dove Australia wanted to find a real woman who was confident, full of life, happy in her age and looking forward to the future. Hundreds of women responded, sent in photos and told us why they loved being their age.
During this search we met a range of stunning, confident women over 50 capturing their beauty on camera and hearing their many inspiring stories. These women embrace the changes that maturity brings and celebrate the excitement of their best years.
Meet some of these very pro.age women here.